Hand-lettered treatment of the word Cheer for Bozell's Holiday campaign called “The Great Excheeriment,” a social experiment with sentiment. Past, current and future clients were sent five pre-stamped postcard or instructions on how to participate in the experiment online and spread cheer among their friends and family this holiday season.
Each designer and art director got to use their preferred design style and method to illustrate the word "cheer." Since, I've been into hand-lettering for a couple of years now, I wanted mine to be done by hand and then digitized in Procreate on my iPad.
Here's a look at the full experience with all five postcards and a link to the actual “The Great Excheeriment,” website, where people can track their cheer and see how far it can reach.
