Mighties Kiwi: Social Campaign

Nine consecutive social posts, featuring different Kiwi slices, were created to compile one big tile image in Instagram's wall feed.

The idea behind this social media campaign for Mighties Kiwi on Instagram was “No matter how you slice them, Mighties Kiwis taste delicious." We posted every day a different image of a unique kiwi slice. At the end of the 9th day when seen all together the nine posts looked like they belonged to one image. All slices looked like they were on the same cutting board. In addition 9 recipes were shared to go with each one of the kiwi slices and were posted throughout the month.

All posts were created by the Cuties team at Bailey Lauerman:

CCO: Carter Weitz
AD/Styling/Photography: Dessi Price
Associate Digital Strategist: Alex Jensen

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