NebraskaLand Bank (NLB) wanted a campaign that will drive awareness and web engagement for their consumer and business services. We came up with the concept of "NEXT" that can speak to both of these audiences plus the community they serve. Everyone has their version of "NEXT" along their financial journey. We all plan for the next purchase, the next large expense or the next steps in business. As customers go from one next to another, NLB is there to help them with solutions for whatever comes next.
Due to time and budget constraints a custom photoshoot was not possible, so we chose to go with stock photos but come up with a solution that made them NLB ownable and unique to them. We recommended overlaying the images with blocks of their dark blue brand color, as well as adding icons and messaging specific to the service we were promoting with each image.
For example, when we say "NEXT BIG trip" we added a compass and a tent to support the visual of a dad and his son enjoying time together on a camping trip. This look gave the visuals more interest and made people spend a little bit more time discovering the story with each scenario we picked. The still photography was brought to life by animating the icons on top of them and creating a parallax effect by separating the main subject from the background bringing the photos to life.
We created storyboards with different scenarios for consumers, businesses and the community with actual community photos provided by the client. They were animated and brought to life in a few different TV spots. The same assets were used for html5 animated digital banners, print ads, and social media assets.
The client was so happy with this look that they started to apply it to other materials they were creating internally throughout the year. The visuals cut through the clutter and made this brand campaign a total success for our client.
Work created while working at Bozell:
CD: John Vogel
Sr AD/Design: Dessi Price
Copy: John Vogel
Video animation: Kyle Theobald
Project Management: Shayla Roof
Sr AD/Design: Dessi Price
Copy: John Vogel
Video animation: Kyle Theobald
Project Management: Shayla Roof