Similarly to the "Greener Together Program" The "Trade Ally Program" used the previously established naming and logo convention system to create the look for this OPPD offering. Falling under the "Save Money & Energy" division, the program adopted yellow and gray colors from the color palette and used an icon made of an "A" protected by a shield. The shielded "A" convey the idea that the participating businesses under the OPPD program are vetted out and secure allies providing high quality service, offering protection and having access and knowledge about available OPPD rebates.
Several landing pages were created to provide information both the OPPD customers and as well the potential businesses that want to be part of the ally. Special summit was held in 2022 for all the businesses interested in joining. Postcards and emails were sent to invite participants.
Marketing toolkit was also created that informed future allies on how to co-brand and use the Trade Ally badge provided by OPPD when a business joined the ranks of the Trade Ally. Additionally social assets, web banners and email templates were provided to the businesses.
Conference event signage materials were created for future summits and other events held by the Ally.
Work created while working at Bozell:
CD: Tim Young/Kerrey Lubbe
Sr AD/Design: Dessi Price
Design: Katie Doran
Copy: Dan Downs
Project Management: Shayla Roof
Account Manager: David Starkweather
Sr AD/Design: Dessi Price
Design: Katie Doran
Copy: Dan Downs
Project Management: Shayla Roof
Account Manager: David Starkweather