Various stop-motion videos were created for SunPacific and their mandarin oranges brand Cuties. Some of the videos include a sister brand Mighties Kiwi. All videos were displayed on Cuties and Mighties social media channels. Every month one or more videos were conceived and executed showing the fruit in seasonal/holiday context.
A stop-motion video was created for Cuties around the Holidays portraying the little mandarin oranges as carolers. Little top hats and books were crafted as props.
A cute stop-motion video was created for Valentine’s Day promoting Cuties that was also played on Walmart’s Facebook page and was viewed by over 85,000 people. Fun patterns were created out of the fruit, both the slices and the peel, as well as some construction paper leaves.
A stop-motion video created to promote Cuties around the Superbowl. The little fruit was made to look like football helmets running on the field scoring a touchdown.
A stop-motion video was produced for Groundhog Day to promote Cuties. Had fun making the mandarin orange look like a groundhog coming out of its hole and seeing his shadow, quickly backing up and jumping back hiding underground.
Cute video was created for National Balloon Day as a cross promo for the two SunPacific brands Cuties and Mighties. A kiwi is flying away with a balloon made out of Cuties.
4th of July stop motion video created for Cuties, as a cross-promo piece showcasing both Cuties and Mighties Kiwi as intricate firework patterns and designs.
All videos were created by the Cuties team at Bailey Lauerman:
CCO: Carter Weitz
AD: Jim Buhrman Jr.
Designer/Director/Editor: Andrea Trew
Designer/Styling: Dessi Price
AE: Abbey Johnson, Kelsey Dempsey
Connections Strategist: Emily Hamill
Project Manager: Abby Meyer